SMITH AND HAWKEN

2000 NOVATO, CA

We were hired by Smith & Hawken to help develop their architectural identity and create a prototype that could be adapted to a variety of locations, initially in anticipation of a national “rollout” of new stores. Subsequently we were hired to design Smith & Hawkens’ headquarters in an airplane hangar in Novato, California. For the prototype a flexible display system (the “caterpillar”) out of industrial shelving systems that could be reconfigured to worm its way through a variety of layouts. At the entry we created a certain “greenhouse effect” between the display systems and the fenestration.